| ------------------------------------- BrainStorm Bulletin e-newsletter of BrainStorm Group August 14, 2003 -------------------------------------
==================================================== -- INTRODUCTION:
Are you ready for '04? ==================================================== BrainStorm San Francisco is just one month away. Productivity is up and most think the economy is finally getting some legs. That means there is every reason to join us in San Francisco to learn what your business needs to know in order to succeed this coming year. BrainStorm San Francisco features four events in one location:
I spoke with William Ulrich, Co-Chair for the Business Integration conference about the agenda for San Francisco. The conference has two verticals, Web Services and Business Process Management, with three themes for each: Architecture, Business Drivers, and Implementations. The themes take each major subject from code level through the management issues and finally into implementations that are working. Read about everything that is available at the Business Integration and Web Services conference below. We are also covering the main keynote address at the Business Integration & Web Services Conference in San Francisco, given by Judith Hurwitz of Hurwitz and Associates. Judith will address, "Building the Dynamic Response Enterprise." I spoke with Judith and she told me that the main IT problem in corporate America today is that for the last twenty years everyone has been building stovepipe responses to individual business needs. To make a dynamic and flexible IT infrastructure across all these stovepipes is the trick, and there is no easy answer. IT responses to business needs typically take 6 to 24 months to build and this is just too long. Read about what Judith will discuss in San Francisco below. BrainStorm San Francisco gives you the opportunity to go one-on-one with the William Ulrich, Judith Hurwitz, and the other presenters, analysts, industry experts and authors. Complete program information for all 4 events is included in the full conference brochure (takes a moment to load). Register for BrainStorm San Francisco for just $495 when you sign-up by August 15 ($1,495 value). Register today. Please use Priority Code: BB803 I look forward to seeing you there. Jon
Huntress |
Register for BrainStorm San Francisco for only $495. Early Bird registration includes access to all four events being held in San Francisco:
Register
Today! ================================================= BrainStorm San Francisco opens on September 15 with presentations from top industry analysts, practitioners, authors, and experts. I spoke with Conference Co-Chairman William Ulrich about what is being offered at the Business Integration and Web Services side of the conference. William is a management consultant specializing in organization and information integration strategies, President of Tactical Strategy Group. He has more than 25 years of experience in IT, helping hundreds of Fortune 1000 and technology-based companies address large-scale IT requirements. His systems redevelopment methodology, TSRM, has been used worldwide to address legacy transformation challenges. In addition, he has written three books and hundreds of articles that address a variety of information-related topics. His latest book is "Legacy Systems: Transformation Strategies" (Prentice Hall 2002). William told me that the overall theme of BrainStorm San Francisco is the focus on realigning the business side of the enterprise with IT and the deployment of Web services. Discussions also incorporate legacy analysis and retooling, along with deployment of new services. "It's really the business side being retooled, along with IT, and IT responding from a systems perspective and migrating to a Web services architecture," he said. The two major vertical tracks at BrainStorm San Francisco are Business Process Management and Web Services. Each track has three themes: Architecture, Business Drivers, and Implementation. The Architecture theme will give a delivery framework while the Business Driver theme will show what drives these changes and why they are needed. Implementation covers proven initiatives. The three together provide a complete model for organizations. Opening Day The opening keynote address is on the Future of Business Process Computing is being given by Judith Hurwitz-leading industry analyst. Craig Haught, Managing Director of Enterprise Network Solutions for Applied Materials, will give a case study on "Supplier Collaboration." The study focuses on a program at Applied Materials that leverages the Internet and Web-enabled application integration to implement their Supplier Collaboration Program, focusing on the inbound supply chain, which links suppliers to their manufacturing and spares operations. Following will be a presentation by JP Morgenthal, a long-time BrainStorm presenter, and author of "Enterprise Application Integration with XML and Java." In his presentation, "A Web Services Taxonomy," Morgenthal will discuss the need to adopt a taxonomy that normalizes the role of Web services and exposes some basic best practices around their deployment. The second case study of the day is "Realizing ROI from Business Process Improvement," given by Bo Foster, CIO of Alcan Aluminum and hosted by iWay Software. Bo will discuss the business and technical needs that led Alcan to close their eCommerce gap. Alcan deployed self-service applications for their employees, customers and suppliers, increased their business intelligence, and improved productivity. After lunch with dessert and coffee at the Solutions Showcase, the afternoon will begin with a BPM keynote, "The Migration Path to Services Oriented Application Design," given by Janelle Hill, Program Director of Integration and Development Practice with the Meta Group. Janelle will discuss how Business Process Management has evolved into a suite of inter-related, standards-based components providing significant business value. She expects fully integrated standards-based BPM suites by 2006. The Conference then splits into the two tracks. The BPM Track The Track Chairs are Pat Turocy, Principal Analyst at Doculabs, Tammy Adams, Business Process Engineer and Facilitator for Chaosity, and Bruce Silver, Principle of Bruce Silver & Associates The following presentations will be offered. Architecture Theme
Business Drivers Theme
Implementation Theme
The Web Services Track The Track Chairs are Tom Dwyer, Vice President and Managing Director, Enterprise and Internet Infrastructure for the Aberdeen Group; Andrew Efstathiou, Program Manager- Technology Management Strategies for the Yankee Group; and Chris Hoffman, Director of Information Systems Graduate Divisions, UC Berkeley. Architecture Theme
Business Drivers Theme
Implementation Theme
Panel Discussion Summary Day One will close with a panel on BPM Best Practices
moderated by Janelle Hill. Day Two The second day of BrainStorm San Francisco will open with a keynote: "An Industry Standard for Legacy Transformation," given by William Ulrich. William's presentation will discuss how to unlock legacy architectures using a phased, low-risk approach that streamlines business consolidation, new product deployment, model-driven architecture migration, BPM and Web services deployment. He will also give an update on the work being done from an OMG (Object Management Group) perspective to provide an industry standard around legacy transformation. William is a member of the OMG task force on this issue. The conference will then split into tracks. After the track presentations listed above, the conference will re-integrate for a panel discussion moderated by William Ulrich on "Successfully Leveraging Legacy Systems. The Executive Luncheon is hosted by iWay Software and the presentation will be given by Dennis McLaughlin, VP of iWay. His topic is: "Integration: Facts and Fallacies." Dessert and coffee will follow at the Solutions Showcase. The afternoon begins with a presentation by Judith Hurwitz, CEO of Hurwitz and Associates. Her subject is "Building the Dynamic Response Enterprise." The conference will then adjourn to the BPM/Web Services presentations. Day Three: Enterprise Content Management. The last day of the conference is a seminar on Enterprise Content Management. There are two kinds of data within every enterprise: structured and non-structured. The structured data is the business data for which IT departments are responsible. Unstructured data includes PDFs, PowerPoint presentations, spreadsheets, web content, corporate archives, audio/video files and all the other data that accumulates in an organization. The amount of this unstructured content is growing exponentially, spawning Enterprise Content Management (ECM) solutions to help collect, store and share these assets. One main driver to manage this content is the new regulations created by Sarbanes-Oxley and HIPPA. This seminar will be covered separately in a future newsletter. This is a lot of content here and much of this information mandatory given today's business climate. You can only receive it at BrainStorm San Francisco this September. Remember that at BrainStorm San Francisco, you can go one-on-one with our long list of industry experts, authors, analysts and practitioners. Make plans to join
us in San Francisco. You may view
the complete agenda for BrainStorm San Francisco at (takes
a moment to load). =================================================
Database Trends and Applications has emerged as the key publication for
executives, database professionals and business managers responsible for
the management and application of enterprise information. Judith Hurwitz, President of Hurwitz & Associates, was a driving force in the distributed computing movement and one of the first software industry analysts to recognize and write about important technology changes such as client/server computing, systems and applications management, and e- business practices. In 1992, she founded Hurwitz Group, a software research and consulting organization that quickly became an industry leader. Clients included IBM, Hewlett Packard, BMC, Compuware, BEA, Tivoli, Computer Associates, and Microsoft. According to Judith, companies are looking for an architectural and infrastructure approach to computing that enables them to change individual pieces on demand, as business requirements change. Organizations have met this demand over the last two or three decades by continually building stovepipe solutions. Judith said that this has led do a situation where IT commits to a new solution requested by upper management that will take 6 to 24 months to build and install the necessary middleware and connectors. She added that current business policy can’t afford the time in today’s market. Business needs a more real-time, dynamic infrastructure that can respond quickly to business needs and emerging opportunities. “It is really about being able to take a business initiative and quickly translate that into IT infrastructure,” She said. Judith said that people now recognize that Business Process Management is all about implementing corporate policy, a tool to implement upper management strategy. From a technology standpoint, it is all about the business. If the business targets a competitive threat, having the ability to find a way around the problem makes all the difference. If your infrastructure is antiquated and lacks the ability to morph and change, you are at a disadvantage. Typically, very few organizations have the ability to create applications that will work across stovepipes in less than 18 months. Stovepipe applications are set in concrete and very resistant to change. Application integration is a slow and tedious process. Integration has to be done in an architected and abstract way, or you end up with a maintenance nightmare. Organizations need to step back and understand the short and long term strategies, and how they can create a more flexible and dynamic way to do this. Judith said that companies don’t really like hearing the truth on this issue. The solutions have to be architected first. You need to create an adaptive environment. I asked her about how Web Services fit in this picture. She said that Web Services are a one piece. She likes to think of Web Services as being the ‘last mile’. To take advantage of Web Services, the agile infrastructure needs to be in place first. It is all part of a big picture, according to Judith. I asked her if the main problem was management’s inability to cut through the stovepipe forest, or IT’s inability to create a new infrastructure. Judith said both are problems, and both need to be addressed from the beginning. From the IT perspective, you have to understand where your stovepipes are and how you can create something that can move across them. From the business side, all the business processes need to be taken into account. Judith said it comes down to the architectural perspectives you put in place. What she recommends is not thinking of creating applications, because applications are just ‘instances’. “What is really needed is the assumption that everything you build has a shelf-life of ten minutes.” And while she said this is an exaggeration, history shows that you can’t make business plans that look ahead more than a year and assume that the dynamic forces of the market will remain the same during that time. The pace of business change is not going to slow down. Everyone needs an agile IT infrastructure that can react quickly to change. Judith said that management has begun to see the need for this new architectural vision. They know that if you are going to get true value out of IT investment, it needs to be tied closely to business goals. Anything else will be a hard sell to management. IT still can’t deliver solutions quickly, and the problem is the stovepipes and the old architecture. “We are moving into a new era. When IBM mentions ‘on demand’ and HP talks about ‘adaptive enterprise,’ this is the new paradigm.” Judith said. Judith’s talk should be heard by any IT executive to know what to invest in for now and the future. The talk will also help vendors understand the mindset of their customers. Business managers should also hear this so they have a better idea of what makes IT work and why there aren’t any silver bullets. Make plans to hear Judith's talk in San Francisco. You may view the complete agenda for BrainStorm San Francisco at (takes a moment to load). |
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